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Old 2012-07-12, 8:26 AM   #1
Sagitta
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Stupid Chuck E Cheese is now wearing skinny jeans.

My inner child just died a little.

http://www.usatoday.com/USCP/PNI/Bus...ethru_ST_U.htm

Quote:
NEW YORK — NEW YORK Chuck E. Cheese has been given the pink slip.

The company that operates the chain of children's pizza restaurants is retiring the giant rodent's outdated image -- and the man who voiced its character for nearly two decades. CEC Entertainment Inc. says it plans to launch a national ad campaign Thursday with a revamped image of Chuck E. Cheese as a hip, electric-guitar-playing rock star.

It's just the latest makeover for the 35-year-old mascot, which started life as a New Jersey rat who sometimes carried a cigar.

CEC Entertainment, based in Irving, Texas, is struggling to revive sales at its more than 500 pizza restaurants, which offer games, prizes and a musical variety show. In May, CEC said revenue at its locations open at least a year fell 4.2 percent in the first quarter and lowered its outlook for the year.

According to ShowBizPizza.com, a Chuck E. Cheese fan site, the man who voiced the mascot in commercials since 1993 learned of his replacement only after coming across "Chuck's Hot New Single" online and realizing it was sung by someone else. The fan site late last week published a Facebook post by Duncan Brannan, the mascot's former voice.

Brannan could not be reached for comment. But in the post, he writes that part of his assignment when he first took on the role was to transform Chuck E. Cheese from "a joke-telling, sometime off-color New Jersey rat" to a lovable, mainstream mouse.

He noted signs that suggested he was being pushed out but was assured he was still the voice of Chuck E.

The Facebook post was republished by the Dallas Observer this week.

CEC Entertainment says that Brannan wasn't fired but that it simply "chose to utilize new voice talent."

The new Chuck E. Cheese that launches this week will be voiced by Jaret Reddick, the lead singer for the pop-punk band Bowling for Soup. The Chuck E. Cheese Facebook page now shows a silhouette of a cartoon mouse playing a guitar. The details of Chuck E.'s new image will be unveiled this week.

The first Chuck E. Cheese's Pizza Time Theatre location opened in 1977 in San Jose, Calif. According to ShowBiz Pizza.com, the idea for Chuck E. came from a generic mascot costume that was acquired by the founder, Nolan Bushnell, who also co-founded Atari and Pong. Executives originally considered calling the restaurant "Rick Rat's Pizza" but a PR agency figured a rat would be a bad mascot for a pizza chain.

The name Chuck E. Cheese was selected because it downplayed the mascot's species and forced people to smile when they said it, according to the site.
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Old 2012-07-12, 8:28 AM   #2
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Old 2012-07-12, 8:31 AM   #3
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Originally Posted by Packin' Fists View Post
of the things I care about
Hence the 'stupid' tag.

My son was watching Sprout when the new commercial popped on and I realized the voice sounded off. I looked up and saw the redesign so figured I'd share just because.

Also, dumb as this is, it does send kind of a bad message: lets fire the fat, old people and replace them with skinny young ones.
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Old 2012-07-12, 8:33 AM   #4
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Fantastic, I've always wanted to see Chuck E. Cheese sing, "The Bitch Song"!!

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Old 2012-07-12, 8:38 AM   #5
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The name Chuck E. Cheese was selected because it downplayed the mascot's species and forced people to smile when they said it, according to the site.
pfft, what a stupid thing to say. By that logic a doctor is smiling when he tells you that you've got a 'serious disease'
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Old 2012-07-12, 8:40 AM   #6
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pfft, what a stupid thing to say. By that logic a doctor is smiling when he tells you that you've got a 'serious disease'
.... That's why I took it so well
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Old 2012-07-12, 8:47 AM   #7
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I've never been to a Chuck E. Cheese, but this is just the worst kind of corporate-speak:
Quote:
CEC Entertainment says that Brannan wasn't fired but that it simply "chose to utilize new voice talent."
You haven't been fired. You just don't have a job any more, that's all!
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Old 2012-07-12, 8:48 AM   #8
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Redesign makes sense given he looked horribly out of date given his intended audience.

He still looks out of date, but not nearly SO far gone
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Old 2012-07-12, 8:52 AM   #9
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He almost killed me. He deserves it.
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Old 2012-07-12, 8:53 AM   #10
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Considering his first incarnation was as a Jewish stereotype cigar-sucking borscht-belt comedian I don't see the big deal
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Old 2012-07-12, 8:53 AM   #11
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Originally Posted by Powerstreak View Post
Redesign makes sense given he looked horribly out of date given his intended audience.

He still looks out of date, but not nearly SO far gone
He looks like a rat from the Penguins of Madagascar cartoon. Maybe one that broke out of the sewer with dreams of stars and pizza in his eyes and made it big in the big city.
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Old 2012-07-12, 8:56 AM   #12
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Exactly! Makes more sense than the weird rat dressed like the walls of The Max in Saved by the Bell



edit: Embedding disable, damn. http://www.youtube.com/watch?v=jyKTS...layer_embedded

also check out that shitty edit job at the end.
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Old 2012-07-12, 8:57 AM   #13
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I haven't been in a Chuck E. Cheese since I was in elementary school. Do they still have the animatronics, or did they ditch those for video projector screens ages ago?
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Old 2012-07-12, 8:57 AM   #14
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Those aren't skinny jeans though?
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Old 2012-07-12, 8:59 AM   #15
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Way to stay 20 years behind the times, Chuck E. Cheese execs!
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Old 2012-07-12, 9:01 AM   #16
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Quote:
Originally Posted by Bobulus View Post
I haven't been in a Chuck E. Cheese since I was in elementary school. Do they still have the animatronics, or did they ditch those for video projector screens ages ago?
Depends on location, some still have the full band, some have just Chuck and a screen and some don't have it at all.

I have never been to Chuck E. Cheese because I'm english, why do I know all this shit you ask? Because I spent half a day researching this for some reason!

Go watch this awesome documentary everyone: http://www.youtube.com/watch?v=9yNitSBXzsA
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Old 2012-07-12, 9:09 AM   #17
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Those aren't skinny jeans though?
I mean really, they're clearly not tapered and are spilling over the sides of his chuck taylors. No way are those skinny jeans.
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Old 2012-07-12, 9:10 AM   #18
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He wants freedom for his ratballs
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Old 2012-07-12, 9:11 AM   #19
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Go watch this awesome documentary everyone: http://www.youtube.com/watch?v=9yNitSBXzsA
Yeah. The Rock-a-Fire explosion documentary is great. Also, Chuck E. Cheese corporate has kinda always been dicks.
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Old 2012-07-12, 9:12 AM   #20
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Re: rework, the worst part of being this age is watching people of my generation get in a position to remake shit in the likeness of their shitty childhoods.

Kurt Cobain Chuck E Cheese? Check.

Stretch Armstrong movie? Check.

Etc.
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Old 2012-07-12, 9:12 AM   #21
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Talking of Showbiz Pizza reminds me that my hometown had a eratz animatronic pizza place. It was terrible. It was placed inside the remains of the city's old stockyards, next to an indoor miniature golf course made from mechanical parts from the old stockyards.

They had a remotely-powered tricycle on a track to deliver your food.

Look at this nightmare fuel:

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Old 2012-07-12, 9:15 AM   #22
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I also remember when Little Ceasar's tried to have a playland when I was a kid in like 1986ish. It was not as fun as Showbiz, but I imagine it was a lot cheaper to take your kids to, which is probably why we went.

Apparently it is still there. http://gocitykids.parentsconnect.com...go-il-60656-us
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Old 2012-07-12, 9:21 AM   #23
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Originally Posted by Powerstreak View Post
Redesign makes sense given he looked horribly out of date given his intended audience.

He still looks out of date, but not nearly SO far gone
I agree.
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Old 2012-07-12, 3:03 PM   #24
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Rats have huge balls. This is a legit concern.
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Old 2012-07-12, 3:11 PM   #25
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Originally Posted by UngorEatStefan View Post
Those aren't skinny jeans though?
not baggy enough to hide someone's shame of a body =/= "skinny jeans"
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